With influences from Amy Winehouse, Roisin Murphy, and Janelle Monáe to David Bowie and Radiohead - Alfreda’s confessional songwriting style is rooted in her New York City upbringing. She later moved to Sussex, UK prompting the indie artist to experiment with music software and recording her own songs. Finally moving to London aged sixteen to pursue music full-time, Alfreda dedicated this time to building her live shows throughout the city.  Not long after, Alfreda was introduced to the Berlin music scene by long-time collaborator Craig Walker. Whilst there, she got to know many new producers and songwriters which has helped develop her own distinctive production style of elegant, high-class pop, working with the likes of: Tyler Pope (LCD Soundsystem) and Knox Chandler (Lou Reed, Siouxsie and the Banshees), and producers Victor van Vugt (Nick Cave, PJ Harvey) and Jan van Der Toorn (Outkast, Snoop Dogg).

Alfreda headlined Laylow in London at the beginning of December, with plans to continue performing across England in 2020.